PHI for Media and Marketing

May 16, 2019

Recent HIPAA settlement agreements with the Office for Civil Rights (OCR) have cost covered entities between $100,000 to $2.2 million in penalties for disclosing protected health information to the media without patient authorization. 

While OCR has provided covered entities with guidance on allowing the media to access to treatment and other areas, few covered entities realize that such access is only permitted in very limited circumstances unless the individual being filmed has signed an authorization. When creating their own promotional videos, print publications or web images, health centers must develop a process for obtaining and retaining patient authorization. 

As health centers work with the media to highlight their programs, they must carefully navigate the patient authorization requirements under HIPAA. This webinar will cover:

  • Recent HIPAA settlements and corrective action plans related to disclosures of patient information to the media or for promotional purposes
  • OCR’s guidance on allowing members of the media to enter treatment and other areas of a covered entity
  • Development of required policies and procedures, a compliance training plan and best practices to limit risk of an unauthorized disclosure to the media or for promotional purposes
To purchase the on-demand version of this webinar as a standalone, click here.

Please note: This webinar is offered as a complimentary product to all Premium Plan Subscribers. To learn more about FTLF's subscriptions and to become a subscriber, Contact Us.

    Target Audience

    • Compliance, Privacy and Security Officers
    • Risk Managers
    • Chief Operating Officers
    • Health Center Executive Staff and Management
    • Clinical Leadership and Staff

    Learning Objectives

    After this webinar, you will be able to:

    • Discuss recent HIPAA settlements and corrective action plans related to disclosures to the media or for promotional purposes
    • Understand OCR’s guidance related to media access
    • Identify best practices to limit the risk of an unauthorized disclosure to the media or for promotional purposes
    Course summary
    Available credit: 
    • 1.00 Certificate of Attendance
    Course opens: 
    Course expires: 
    Event starts: 
    05/16/2019 - 1:00pm EDT
    Event ends: 
    05/16/2019 - 2:00pm EDT


    As Partner and Compliance Counsel with the firm’s health law practice group, Dianne advises health centers on implementing effective compliance programs and on addressing top compliance risk areas. Dianne counsels health centers and other organizations on developing compliance programs that include the OIG’s seven elements, respond to identified compliance risk areas and reflect the organization’s culture.  Dianne also advises health centers and other organizations on patient privacy and confidentiality, including the HIPAA Privacy Rule and 42 CFR Part 2.  She has experience responding to privacy and security incidents, including determining whether there has been a breach, notifying patients and the government, and creating corrective action plans. [Full Bio]

    Certificates of Attendance are available for all webinars (both live and recorded) for the registered attendee upon completion of the webinar.

    blank Certificate of Attendance will be available for organizations to issue to attendees that viewed the webinar (either live or on-demand). Due to the online nature of the training course, Feldesman Tucker Leifer Fidell LLP does not certify that the attendee actually viewed the course. A supervisor at the organization should sign the certificate, and therefore, certifies that the attendee viewed the course.

    Attendance record forms are available for all webinars (live and on-demand) and can be utilized to record the attendance of numerous staff members for internal purposes.

    Read more about maintaining an attendance record in our FAQs.

    Available Credit

    • 1.00 Certificate of Attendance


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    If you would like to add the recorded version of the live webinar to your purchase for an additional $50, please click the checkbox above.


    The recorded version of this webinar will be available within 48 hours of the live event. If you choose to add-on the recorded version, you will have access for 90 days after the live webinar has concluded.  Once posted to your account, you can view this webinar anytime on-demand during the access period identified in your purchase confirmation. For additional information on viewing and accessing webinars, view our full terms and conditions here.


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    For orders of live webinars, FTLF will issue a full refund for cancellations requested at least one week PRIOR to the live webinar. We do not provide refunds for no-shows; however, you may request access to the recorded version of the webinar. If you ordered the wrong webinar and need to transfer your registration to a different program, please Contact Us. View our full policy on refunds and cancellations on our FAQ page.

    Required Hardware/Software

    Google Chrome and Mozilla Firefox are the preferred browsers.