Online Tracking Technologies: Regulatory and Legal Risks

June 15, 2023

In June 2022, an analysis of 100 hospital websites found that 33 of the websites contained a tracking tool that collected patients’ sensitive health information and sent it to Facebook. After being alerted, several of the hospitals removed the tracking tool. Some reported to the Office for Civil Rights (OCR) that the disclosure was a breach, and several were faced with class action lawsuits alleging the hospitals failed to protect the privacy of patients’ health information. 

In this webinar, the presenters will provide an overview of OCR’s guidance on online tracking technologies, including tips for conducting a compliance review of your health center’s website, patient portal and apps. The presenters will also discuss asserting the Federal Tort Claims Act (FTCA) immunity with respect to data breach lawsuits, including reviewing the procedures for asserting and litigating FTCA immunity.

The on-demand version of this webinar will be available for purchase one week after the conclusion of the live webinar. 

Target Audience

  • CEOs/COOS
  • Chief Information Officers/Security Officers
  • Compliance Officers/Risk Managers
  • Marketing and Communications Team Members

Learning Objectives

After this webinar, you will be able to:

  • Understand how the HIPAA Rules apply to tracking technologies on covered entities’ user-authenticated webpages, unauthenticated webpages and mobile apps.
  • Develop a compliance review process to document tracking technologies implemented on webpages and apps, identify the information collected from visitors/users and understand applicable reporting and compliance requirements. 
  • Identify the steps for asserting FTCA immunity with respect to lawsuits related to data breaches.
Course summary
Available credit: 
  • 1.00 Certificate of Attendance
  • 1.20 CPE
    FTLF is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.
Course opens: 
06/08/2023
Course expires: 
07/10/2023
Event starts: 
06/15/2023 - 1:00pm EDT
Event ends: 
06/15/2023 - 2:00pm EDT
Cost:
$175.00
Add to calendar: 

Matthew Freedus

Matt Freedus is a Partner with the firm and represents health centers facing a variety of adverse administrative decisions and legal actions. Defending clients in all phases of administrative and judicial review, from the lowest level up to the Supreme Court, he also represents clients in affirmative litigation against states and other entities. Matt has litigated on behalf of health centers on a variety of issues, including denials of deeming applications and the scope of FTCA coverage for malpractice actions brought against health centers and their providers. [Full Bio]

Dianne Pledgie

Dianne Pledgie serves as Partner and Compliance Counsel with the firm’s health law practice group, Dianne advises health centers on implementing effective compliance programs and on addressing top compliance risk areas. Dianne counsels health centers and other organizations on developing compliance programs that include the OIG’s seven elements, respond to identified compliance risk areas, and reflect the organization’s culture. Dianne also advises health centers and other organizations on patient privacy and confidentiality, including the HIPAA Privacy Rule and 42 CFR Part 2. She has experience responding to privacy and security incidents, including determining whether there has been a breach, notifying patients and the government, and creating corrective action plans. Dianne is a member of the New York and Massachusetts Bars and is not licensed in Washington, DC. Her practice is limited to federal health care matters. [Full Bio]

 

Participants can earn up to 1.20 CPE credits in Specialized Knowledge and Applications upon completion of all course requirements.

ATTENDEE REQUIREMENTS FOR CPE CREDIT

If you purchase CPE credit for this webinar you must satisfy the following conditions in order to receive your certificate:

  1. Answer at least 3 of the 5 polling questions during the webinar
  2. Complete the evaluation survey after the conclusion of the webinar or in the follow-up email

Upon completion of these requirements, FTLF will email you your CPE Certificate within two (2) weeks.

ADDITIONAL INFORMATION

  • Prerequisites: None 
  • Target Audience: CEOs/COOs, Chief Information Officers/Security Officers, Compliance Officers/Risk Managers, Marketing and Communications Team Members
  • Advanced Preparation: None  
  • Program Level: All
  • Delivery Method: Group Internet Based
  • Attendance Requirements: In order to be awarded the full credits, you must respond to three (3) out of five (5) polling questions.

Feldesman Tucker Leifer Fidell LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.nasbaregistry.org (formerly www.learningmarket.org).

Available Credit

  • 1.00 Certificate of Attendance
  • 1.20 CPE
    FTLF is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.

Price

Cost:
$175.00
Please login or register to take this course.

Access to the recorded version of this webinar is included in your purchase.

ACCESSING THE RECORDING

The recorded version of this webinar will be available within seven (7) business days after the conclusion of the live event. You will have access to the recording for 90 days after the live webinar has concluded. Once posted to your account, you can view this webinar anytime on-demand during the access period identified in the Recorded Webinar Now Available email. For additional information on viewing and accessing webinars, view our full terms and conditions here.

PAYMENT POLICY

All registrations made the day of a live webinar must be completed using a credit card or PayPal. We do not accept check payments or purchase orders for live webinars on the day of the webinar. If you wish to pay by check, please register in enough time for your check to reach our office; we must receive your check before we grant access to the webinar. If we receive your check after the live webinar, we will grant you access to the recorded webinar. For the most current information, please visit our FAQ page.

REFUNDS/ CANCELLATIONS

For orders of live webinars, FTLF will issue a full refund for cancellations requested at least one week PRIOR to the live webinar. We do not provide refunds for no-shows; however, you may request access to the recorded version of the webinar. If you ordered the wrong webinar and need to transfer your registration to a different program, please Contact Us. View our full policy on refunds and cancellations on our FAQ page.

Required Hardware/Software

Google Chrome and Mozilla Firefox are the preferred browsers.