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Forward(Recorded Webinar) Social Media Policies for Health Centers: Balancing Benefits and Risks
This webinar is the third and final part of FTLF’s Essential Compliance and Risk Management Policies and Procedures for Health Centers webinar series. To purchase the series at a discounted rate, click here.
Like other healthcare entities, health centers are increasingly using social media to market their services, to engage with new and current patients, to provide health messages to the public, and to attract and hire employees. Health center employees, accustomed to communicating via social media personally, often want to expand their social media use to their professional lives without realizing the risks to patient information and their own personal information. Some health centers have implemented strict social media use polices and procedures which may conflict with federal laws protecting employee speech.
In this webinar, we will discuss how to balance the benefits and risks of social media and develop a clear, comprehensive social media policy that supports your health center and complies with applicable federal regulations, including the HIPAA Rules, the National Labor Relations Act and the federal anti-discrimination laws.
Target Audience
- Compliance Officers/Risk Managers
- Human Resources
- Operations
- Fundraising/Development
- Marketing
- Clinical
Learning Objectives
After this webinar, you will be able to:
- Identify the federal laws and regulations applicable to social media use by health centers
- Develop and/or update your health center’s social media policy
- Identify and mitigate risks related to patient engagement via social media, such as Facebook groups
MOLLY EVANS
A Partner in the firm’s health law practice group, Molly advises health centers on the management of clinical, employment and workforce-related risks, with a particular focus on professional liability, Federal Tort Claims Act, and HIPAA matters. From her experience as both a private attorney and in-house counsel, Molly knows the importance of managing liability and risk issues in mission-driven organizations. [Full Bio]
DIANNE PLEDGIE
As Partner and Compliance Counsel with the firm’s health law practice group, Dianne advises health centers on implementing effective compliance programs and on addressing top compliance risk areas. Dianne counsels health centers and other organizations on developing compliance programs that include the OIG’s seven elements, respond to identified compliance risk areas, and reflect the organization’s culture. Dianne also advises health centers and other organizations on patient privacy and confidentiality, including the HIPAA Privacy Rule and 42 CFR Part 2. She has experience responding to privacy and security incidents, including determining whether there has been a breach, notifying patients and the government, and creating corrective action plans. [Full Bio]
Certificates of Attendance: We verify attendance upon completion of a webinar (live or recorded version) and will only issue certificates in the name of the account holder enrolled in the course. If you need to document attendance for someone other than the account holder, we provide blank Certificates of Attendance for a supervisor to sign and certify that a different individual viewed the course.
Group Attendance: Due to the online nature of webinars, we cannot verify participation by more than one person. For groups, we provide an attendance record form and blank Certificates of Attendance to record attendance at a group viewing session and document each individual's participation. We recommend that a supervisor or colleague sign the certificate to certify attendance.
Read more about maintaining an attendance record in our FAQs.
Available Credit
- 1.00 Certificate of Attendance
Price
This webinar is the third and final part of FTLF’s Essential Compliance and Risk Management Policies and Procedures for Health Centers webinar series. To purchase the series at a discounted rate, click here.
ACCESS PERIOD
Recorded webinars are available for 90 days after the date of purchase or date of the webinar. Once posted to your account, you can view this webinar anytime on-demand during the access period identified in your purchase confirmation. For additional information on viewing and accessing webinars, view our full terms and conditions here.
PAYMENT POLICY
If you pay by credit card or PayPal, you will be able to access the recorded webinar immediately (unless the live webinar has not yet occurred). If you pay by check, we will grant access to the recording when we receive your check. You will receive a confirmation email once access is granted. FTLF reserves the right to suspend access to the webinar if payment is not received within 30 days. For more information on payments and registration, please visit our FAQ page.
CANCELLATION POLICY
No refunds will be provided for recorded webinars. FTLF can transfer a registration to someone else within your organization or, provided you have not already viewed the webinar, transfer the registration to another on-demand program. Where the registration fee for the new webinar is higher, you must also pay the difference between the original course and the new course registration fee at the time of transfer. Administrative fees may also apply. If your organization purchased a webinar under the account of a staff member who no longer works for your organization, please Contact Us. View our full policy on refunds and cancellations here.
Required Hardware/Software
Google Chrome and Mozilla Firefox are the preferred browsers.